GameOn
Visual identity for a gaming convention at LitExpo — one system, three very different roles to tell apart at a glance.
A convention needs staff, volunteers and visitors to be distinguishable across a crowded hall, from a distance, in a second. The usual answer is a coloured lanyard and nothing else, which is functional and forgettable.
Instead each role got its own character and its own background treatment, held together by one low-poly illustration style and a strict three-colour palette. Same system, three unmistakable outcomes — and the roles read as something you might want to be, not as a badge you were assigned.
