Foxitnetas
A full brand for an IT services company — logo, website and a Christmas game, all built around the same fox.
This is the project where every piece got to reinforce the others. IT support is a commodity in most people’s heads: someone comes, fixes the thing, leaves. The brand had to make a small local company memorable without pretending to be an enterprise.
The mark is a fox built from flat angular planes — sharp enough to read as technical, warm enough not to feel like a server rack. From it came the service icons: each offering gets its own colour and its own small illustration, so the site can show what the company does without a wall of text.
Then the fox got to do something no logo usually does. For Christmas, the same character became the hero of a browser game — collect presents through a snowy forest, three lives, a score. It was a marketing piece people actually played, and it worked because the character was already theirs.
Identity, website design, front-end and the game. The site is still online — and so is the game: the original 2016 build is playable again below.
