Fitus
Website for a sports club — the two things a visitor actually wants are the schedule and the price, and both used to be three clicks deep.
Gym websites tend to sell an atmosphere first and answer questions second. But almost everyone arriving has one of two questions: when can I come, and what does it cost. Everything else is decoration until those are answered.
The design puts them up front and lets the atmosphere carry the rest — photography and pace rather than paragraphs. Built on WordPress so the club could keep the schedule current without calling anyone.
I did both the design and the development. The site is still online, though it has been edited a good deal since — the screenshot here is from the time of the work.
- WordPress
- PHP
- JavaScript
