Borjomi
Campaign work for Borjomi — a Facebook app and print, one idea carried across two very different surfaces.
A campaign that lives both on Facebook and on paper has to survive translation. What works as an interactive screen — motion, steps, feedback — has to still make sense as a leaflet someone picks up once and looks at for four seconds.
The answer was to design the idea rather than the artefact, then let each surface carry the part it does best: the app for participation, the print for the single image that has to stick.
I did the design across both.
